BKNG stock verdict - Value
BKNG
Booking Holdings Inc.
VALUEConsumer Cyclical
$163.95
Buy
$163.95
Heavy$135.90Buy$165.03Fair$194.15Exit$213.56
VALUE76
GROWTH50
QUALITY38
TECHNICAL—
TRUST SCORE
93High
confidence in this read — data completeness, earnings quality & coverage
Technicals: insufficient price history
PROS
- Trades 16% below the model's fair value ($194.15)
- Reasonable forward P/E of 13.3× on analyst estimates
- Revenue grew 16.5%/yr on average over the last 3 years
- Balance sheet holds net cash (cash exceeds total debt)
- Converts 34% of revenue into free cash flow
CONS
- Company has a low return on equity of -66.9% (TTM)
- TTM EPS fell 4.1% year-over-year
✳ Pros and cons are machine-generated from the latest fundamentals and technicals.
EARNINGS QUALITY · we check the accounting so you don't have to
✓Operating cash flow is 137% of net income — profit is backed by real cash
Analysis as of 2026-09-25 · price live, fundamentals from latest filings
Congress Trading — last 90 days
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📊 Options Flow — Put/Call Ratio
FAQ
Why is BKNG rated Value?
BKNG (Booking Holdings Inc.) is rated Value because the model combines fundamentals, price action, and earnings-quality checks. The current signal is Buy. Trades 16% below the model's fair value ($194.15) and Reasonable forward P/E of 13.3× on analyst estimates
Is BKNG overvalued right now?
BKNG is trading at $163.95 versus an estimated fair value of $194.15. That puts the stock in value territory on this framework. Company has a low return on equity of -66.9% (TTM) and TTM EPS fell 4.1% year-over-year
What should I watch before acting on BKNG?
Watch the trust score of 93, the earnings-quality checks, and any red flags. Company has a low return on equity of -66.9% (TTM) and TTM EPS fell 4.1% year-over-year